Another Google update. And like a good surf day at the beach, these updates seem to be rolling in like waves, one right after another.
But these waves are wiping out thousands of businesses.
And washing them clear out of the prime spots in the search engines.
Was Your Business Hit By Penguin 2.1?
If so, you’ve probably seen a dramatic drop in your rankings, visitors to your site, and new customers.
But why was your site hit like a freight train, while your competitors didn’t budge?
There are many factors involved when a new Google update is released.
The intentions are usually to wipe out the spammy sites that litter the results page for many of the searches that take place each day.
Now before you get upset with me, take a deep breath.
I’m not saying that your website is spam.
However, your site may be raising some red flags that are making it look a bit spammy.
Have You Had SEO Work Done on Your Site?
If so, did you just hire the cheapest SEO agency you could find?
I hope not. Because if you did, although they probably got you ranked, the methods they may have used, could be the reason you are in this current predicament.
There are a few things they may have done that have tripped you up.
Here Are Some Reasons Your Site May Look Like Spam
- Over optimized URL, Title and Descriptions. If you are cramming the keywords you want to rank for into your page urls, title and descriptions, STOP IT! It’s fine to optimize for certain keywords on your site. But don’t cram them in there. It’s not natural and Google knows that. Over do it and they’ll back hand your site right down to page 10 and beyond!
- Over optimization of your links. If you hired an agency based on price alone, you may have screwed yourself. Many of these agencies will build links to your site from anyplace they can get them. Porn sites, viagra sites, foreign sites…you name it. This used to work and still does to some extent. But the increased rankings you get from it are short lived. And eventually after your site rises a bit in the rankings, it drops and drops…and drops. And how is your discount SEO agency going to get your rankings back? Probably by blasting more of those crap links. Cut your losses now and hire an SEO consultant that knows what they are doing.
What You Can Do If You’ve Been Hit
Well depending on how hard your site has been hit, there are a few options.
Of course the easiest is to start over on a fresh new site. But if your site is a brand name or something you use on your marketing and advertising, this many not be an option for you.
If starting a new site is not an option, then you need to sit down and come up with a plan of action. It may be a slow road back to the rankings you had, but you can get there.
And as you are working to recover the rankings your website once had, there are some things that you can do to still put your business on the first few pages of the search engines.
That’s right even if your main site is nowhere to be found when your clients search for your services, you can still have other web properties that rank right up there with your competitors.
Why not get your Facebook page ranked? Or Youtube videos? You can also rank Press Releases or your Yelp reviews. The list goes on and on.
So just because the latest Google update hit you like a ton of bricks, learn from it. Stop cutting corners when it comes to something as important to your business as the marketing of your website. Hire someone who knows what they are doing – and spend the extra money on someone who is good at it.
Isn’t your business worth it?