I’m one of those guys that get’s excited every time someone joins my list. I get excited because I know it’s a new opportunity to share what is and isn’t working for me online. And hopefully by sharing I can make it a little easier for my subscriber to reach their online goals.
I also get excited because building a list is a powerful resource for any site owner.
I’m sure you’ve heard the saying “The money is in the list.” Well that’s true, but there are some other great benefits to a list as well.
I’ve been reading the book “Little Bets” by Peter Sims. I’m only a few chapters in, but it’s about trying small incremental things and then adjusting in order to achieve your desired outcome.
Rather than going in with the end in mind, you kind of adjust as you go. This often creates a new path that you may or may not have planned on taking.
I had an idea that I wanted to try in an effort to get the word out about my blog.
I read a lot. And I’ve noticed that some of the marketing books I’ve read have provided more value than some of the super expensive courses I’ve purchased online.
And since I know not everyone can afford these expensive courses, I wanted to share some of my favorite books that I think provide just as much value.
So I created a post where I planned to give away some of the marketing books that I have enjoyed the most.
There were three things visitors needed to do to enter the contest.
Join my list
Comment
Tweet the post
Well, my plan failed miserably.
I was getting traffic to the post. But the response was pathetic.
Why?
Did my visitors hate books? Did they hate my post? Did the thought of having to join my list scare them off (it shouldn’t have since most of them are already on it)?
Well there was only one way to find out.
And that way was to…
