So you finally take action. You do your research, purchase your domain, buy your hosting and get your site up. You are feeling great.
A couple days down the road you decide to do a search in Google for one of your long tail keywords. First page! What a great feeling.
Two days later you repeat the search to see if you have moved up any. Hmm…that’s interesting nothing to be found on page one. So you check page two. Nothing. Three and four the same thing. Your site disappeared from Google and immediately you wonder why and if it will ever return.
Don’t worry if your site disappears from Google, you are not alone. Your site has not dropped off of Google’s radar.
This search engine phenomenon is sometimes referred to as “everflux”.
Let me try to clear it up.
In order to discover websites on the web Google sends out “spiders”. These spiders crawl the web looking for content. Once the spiders crawl over the content they update King Google aka the main Google database.
There is a ton of data about each site stored in this main database such as links to the site, the type of sites linking to it, the last update, etc. All of this info plays an important role in what position your site will rank in Google’s eyes.
There is also another group of spiders. They have acquired a different taste and only like fresh content.
When they come across a page that hasn’t been updated in a while, they just move on.
“Let’s go, nothing to see here folks.”
However, when they find some fresh content, they eat it up! They don’t report it back to the King, but instead they report it to Prince Google.
When a search is done, The King and the Prince get together and compare notes. Their results are posted and contain new content from the Prince along with older content from the King.
In order to make sure some of the newer stuff is seen, the content the Prince knows about is scattered in towards the top of the results. This is the reason your new site might show up towards the top soon after you put it up.
The problem is, as soon as the spiders tell the Prince about newer content than yours, you become old content. The Prince needs room in his database so he moves you off his list and onto the waiting list for the King’s spiders.
This is why your site may appear towards the top for a short time and then disappear.
Although it looks like your website disappeared from Google, have no fear! The King promises to get around to your site soon and once he does you will be entered in the main database and begin to appear higher up in searches once again.
Lately I’ve been using some new software that allows me to quickly find keywords that I can rank for and then move up in the rankings very quickly.
So if you are tired of waiting around for the King, you may want to try targeting some easier keywords.
I’ve just used this software to find a “buyer” keyword and go from page 6 in Google to page 1 in less than a week.
It’s not a must that you use this same software. Just make sure to do some good keyword research with whatever method you choose. It will make your life a whole lot easier when trying to move up in the rankings.
If you’d like to know more about the software that I am using you can read my review of Secockpit here.