Have I ever told you that I love making mistakes?
I make them all the time. But I do my best to learn from them and not repeat them.
For instance on this site I review a popular keyword research tool. I’m getting some decent traffic to the post but I’m not getting many people clicking on my affiliate link for the product.
Judging from the time each person is spending on that post, I know the content is keeping them engaged. However, I’m not reaching my goal which is for them to click on the affiliate link.
In order to get a better look at what was going on I installed a WordPress Heatmap plugin that had some great reviews.
What a Heatmap does is allow you to see exactly how your visitor is interacting with your page by creating a graphic showing the things they are clicking on.
You get some amazing insight into the mouse clicks and actions of your visitors that you normally wouldn’t see.
After installing the plugin I was able to correct a huge mistake I was making on my review post I mentioned.
I have several screenshots of the keyword research tool in my post.
The Heatmap plugin showed that I was getting a large number of clicks on the third screenshot on the page.
So I went to my page and clicked on that image. It took me to another WordPress page on my site – where the only content was that image. No review text. No affiliate links. Nothing else to do on that page.
Because of this, I’m assuming most people were leaving my site. They had come to a dead end.
I quickly changed the link on that image to point to my affiliate link.
Within 3 hours I had already made a sale of the software I was reviewing. As I dug a little deeper I was able to see that the sale came from someone leaving my site by clicking on screenshot number 3!
I’m sure I missed out on other sales over the previous few weeks. But I was able to correct my mistake and I’m sure I won’t make that one again in the future.
There are of course other ways to use the Heatmap plugin to greatly improve your site.
This video probably explains it a little better than I can
http://www.clickheatdynamo.com
Here’s to learning from your mistakes!
As always if you have any questions, leave a comment below.
