Do you know who Gary Vaynerchuk is?
If not I suggest that you read up on him.
Gary is by far one of my favorite marketers. Although his in your face style is a little over the top for some, I really enjoy it. He keeps things interesting and is one of the best at preventing my (OADD) Online Attention Deficit Disorder from kicking in.
Recently I found a video on YouTube of Gary talking about the basic principles of Social Media that I thought you would enjoy.
Three Principles Gary touches on are…
- Be passionate about what you do.
- Be knowledgeable in your field. Your audience will catch on if you have no idea what you are talking about and you will lose them.
- Listen to your audience.
Here is the video of Gary on CNN discussing how to use Social Media to build a relationship with your audience.
